Rainbow Cooks Up Local Digital Content

Moss, Linda; Farrell, Mike
November 2000
Multichannel News;11/20/2000, Vol. 21 Issue 47, p8
Reports on Rainbow Media Holdings' exploration of ways to use its stable of regional analog networks in the United States, to create unique local content for the digital platform Cablevision Systems Corp. will launch in 2001. Video-on-demand offerings; 'Hyperlocal' extensions of the News 12 local-news networks; Employment of Sony Corp. digital set-top boxes.


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