Chevrolet ties up with Red

April 2009
Marketing (00253650);4/15/2009, p6
Trade Publication
The article reports on the strategic alliance between Chevrolet and Red magazine in Great Britain. This business move is intended by Chevrolet to promote its Captiva model to campers. Red magazine will introduce the sport utility vehicle in print and online in the May 2009 issue. Other related business activities will include a roadshow that will visit shopping centres across Great Britain.


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