TITLE

Chevrolet ties up with Red

PUB. DATE
April 2009
SOURCE
Marketing (00253650);4/15/2009, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the strategic alliance between Chevrolet and Red magazine in Great Britain. This business move is intended by Chevrolet to promote its Captiva model to campers. Red magazine will introduce the sport utility vehicle in print and online in the May 2009 issue. Other related business activities will include a roadshow that will visit shopping centres across Great Britain.
ACCESSION #
38128358

 

Related Articles

  • Magazines turn to buddy system. Donaton, Scott; Lasek, Alicia // Advertising Age;11/26/1990, Vol. 61 Issue 49, pS-4 

    Reports on the plan of U.S. magazine publishers to consider cross-media and cross-title advertising alliances. Terms of the alliances; Value of the promotion package of Time Warner and Chrysler Corp.; Problems faced by media companies.

  • Chrysler mag spending unlikely to rise. Ives, Nat // Advertising Age;11/5/2007, Vol. 78 Issue 44, p12 

    The article reports that automobile manufacturer Chrysler will not likely increase its advertising in magazines. Robert L. Nardelli, the company's chairman and chief executive officer, told the American Magazine Conference that it intends to focus marketing efforts at the dealership level rather...

  • Chrysler plans 'design' insert. Fine, Jon; Halliday, Jean // Advertising Age;9/30/2002, Vol. 73 Issue 39, p4 

    This article focuses on the plan of the Chrysler Group to run a design-themed advertising section in the December 2002 issues of several magazines published by Advance Publications. The Chrysler Group will run a design-themed 12-page advertising section in the December issues across nine titles...

  • Enough engines at Jeep.  // Automotive News;1/8/1996, Vol. 70 Issue 5640, p8 

    Reports on the plan of Chrysler to give enough engine allocation to the redesigned 1997 Jeep Wrangler.

  • UNLIMITED PASSION.  // AutoWeek;5/14/2007, Vol. 57 Issue 20, p22 

    The article evaluates the 2007 Wrangler Unlimited vehicle sport utility vehicle developed by Chrysler Corp.

  • Hip to be Square. Dunne, Jim // Popular Mechanics;Nov2007, Vol. 184 Issue 11, p44 

    The article evaluates the sport utility vehicle Jeep Liberty from Chrysler Corp.

  • The goal: Improving a family heirloom. Robinson, Aaron // Automotive News;3/1/1999, Vol. 73 Issue 5808, p7i 

    Focuses on the history of Chrysler Corp.'s Jeep Grand Cherokee sport utility vehicle. Launch of the product in the year 1992; Company's preparation for the release of the vehicle's year 1999 model.

  • DCX: Cherokee needs clean break. Cantwell, Julie // Automotive News;3/5/2001, Vol. 75 Issue 5919, p6 

    Announces the Chrysler group's plan to revive Jeep's competitive edge among lower-priced mid-sized sport utilities. Concern of Jeep dealers over Chrysler's decision to eliminate the Cherokee brand and replace it with Liberty; Continuation of the use of the Cherokee name outside the United...

  • Chrysler tweaks sport wagon, stalls launch. Kurylko, Diana T. // Automotive News;4/23/2001, Vol. 75 Issue 5926, p1 

    Focuses on United States-based automaker Chrysler's decision to delay the introduction of its sports wagon, dubbed the CS. Efforts to cut costs; Enhancement of styling; Goal of achieving a five-star rating in the government's New Car Assessment Program crash test; Part of a program to return to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics