TITLE

TV Spots Recommend Chicken Soup For The Holiday Gift Giver's Wallet

PUB. DATE
November 2000
SOURCE
Book Publishing Report;11/20/2000, Vol. 25 Issue 46, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign of United States-based publisher Health Communications Inc. for the Chicken Soup book series. Advertising strategy.
ACCESSION #
3812530

 

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