At Newly Named Company--Formerly IDGB--Books Are Just The Beginning

November 2000
Book Publishing Report;11/20/2000, Vol. 25 Issue 46, p1
Trade Publication
Reports on the renaming of the company IDG Books Worldwide into HungryMinds, designed to reflect its expansion beyond books into the realm of 'continuous content.' Plans to take content from nonfiction brands to consumers through Web sites, email and a online university; Inspiration of name from acquired HungryMinds.com.


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