Two major players jump into latex foam arena

Thomas, Larry
November 2000
Furniture/Today;11/20/2000, Vol. 25 Issue 11, p34
Trade Publication
Comments on the entry into the latex foam bedding business by United States bedding players Sealy and Spring Air. Positioning of latex products as high-margin, upper-end lines; Aggressive marketing; Strategic alliances.


Related Articles

  • Study shows women recognize Spring Air. PERRY, DAVID // Furniture/Today;12/2/2013, Vol. 38 Issue 15, p46 

    The article discusses a survey of 1,500 U.S. women commissioned by the mattress manufacturer Spring Air International Inc. LLC and conducted by the research firm Schlesinger Associates as of December 2013, which reveals that 52 percent respondents recognized the Spring Air brand on an aided basis.

  • Shuttered Spring Air mattress plant opens under new ownership. Rattle, Barbara // Enterprise/Salt Lake City;8/3/2009, Vol. 39 Issue 6, p1 

    The article reports that a mattress plant owned by Spring Air Co. in Salt Lake City, Utah has reopened under new ownership. Spring Air-Mountain States is a new company that relaunched the Spring Air brand in the U.S. According to Dale Schmutz, president of Spring Air-Mountain States, 40 out of...

  • Sealy sets aggressive future growth plans.  // Furniture/Today;5/28/2012, Vol. 36 Issue 37, p7 

    The article reports on the aggressive growth plans set by Sealy Corp. in 2012 to regain the top spot in the U.S. mattress industry.

  • Serta, Sealy Both in Shop Searches. Jensen, Trevor; Baar, Aaron // Adweek Midwest Edition;06/21/99, Vol. 40 Issue 25, p5 

    Announces that mattress manufacturers, Serta and Sealy are in search of advertising agencies. Reason for the split of advertising agency Leo Burnett with Sealy; Amount spent by Serta on advertising since 1997; Agency preferred by Sealy.

  • Sealy posts another strong year in 2002. Perry, David // Furniture/Today;6/23/2003, Vol. 27 Issue 41, p12 

    Analyzes the rankings of conventional bedding producers in the U.S. in 2002. Domestic bedding shipments for the Sealy, Stearns & Foster and Bassett Bedding brands; Emergence of King Koil in the fifth position.

  • Stearns & Foster teams with Salvation Army.  // Furniture/Today;11/15/2010, Vol. 35 Issue 10, p8 

    The article reports that bedding company Stearns & Foster will cooperate with the Salvation Army and its retailers to provide mattresses to various residential facilities in the U.S. for the holiday.

  • Sealy Embody line wins Polartec award.  // Furniture/Today;7/19/2010, Vol. 34 Issue 44, p39 

    The article announces that Sealy Corp. has received the Polartec's 12 North American Apex Award for designing the Embody by Sealy mattress with Polartec fabrics.

  • Mattress producers will return to High Point, history tells us. Epperson, Jerry // Furniture/Today;6/22/2015, Vol. 39 Issue 43, p19 

    The article discusses the return of mattress maker Sealy to Trinity, North Carolina near the High Point home furnishings market, after it and other major mattress makers decided to close their showroom locations at the High Point Market, and the role of Sealy's president Ron Jones in the return.

  • Sealy CEO delivers message: Don't count this company out.  // Furniture/Today;5/28/2012, Vol. 36 Issue 37, p20 

    The article offers the insights of Larry Rogers, chief executive officer (CEO) of Sealy Corp. in Archdale, North Carolina regarding the fall of the mattress market in the U.S.

  • Serta dethrones Sealy.  // Furniture/Today;5/21/2012, Issue 36, p1 

    The article reports that Serta Inc. has increased its mattress sales by 18.1% in 2011 defeating Sealy Corp., which is the bedding leader in the U.S. for 40 years.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics