TITLE

Two major players jump into latex foam arena

AUTHOR(S)
Thomas, Larry
PUB. DATE
November 2000
SOURCE
Furniture/Today;11/20/2000, Vol. 25 Issue 11, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the entry into the latex foam bedding business by United States bedding players Sealy and Spring Air. Positioning of latex products as high-margin, upper-end lines; Aggressive marketing; Strategic alliances.
ACCESSION #
3804658

 

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