TITLE

AFMA speaker: Generations shop differently

AUTHOR(S)
Allegrezza, Ray
PUB. DATE
November 2000
SOURCE
Furniture/Today;11/20/2000, Vol. 25 Issue 11, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a discussion on the major demographic categories in the United States and their buying behaviors, as discussed by Ann Fishman, president of research firm Generational Targeted Marketing Group, at the American furniture Manufacturers Association's 2000 meeting. Description of the five main demographic categories.
ACCESSION #
3804547

 

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