AFMA speaker: Generations shop differently

Allegrezza, Ray
November 2000
Furniture/Today;11/20/2000, Vol. 25 Issue 11, p2
Trade Publication
Reports on a discussion on the major demographic categories in the United States and their buying behaviors, as discussed by Ann Fishman, president of research firm Generational Targeted Marketing Group, at the American furniture Manufacturers Association's 2000 meeting. Description of the five main demographic categories.


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