TITLE

Soccer star

PUB. DATE
November 2000
SOURCE
Advertising Age;11/27/2000, Vol. 71 Issue 49, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the television advertising campaign created by McCann-Erickson Worldwide for Microsoft Corp.'s MSN Internet portal in the U.S. in 2000. Key issues discussed include the key features of the campaign, its primary target markets and the creative credits for the advertising campaign.
ACCESSION #
3804388

 

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