Soccer star

November 2000
Advertising Age;11/27/2000, Vol. 71 Issue 49, p62
Trade Publication
The article examines the television advertising campaign created by McCann-Erickson Worldwide for Microsoft Corp.'s MSN Internet portal in the U.S. in 2000. Key issues discussed include the key features of the campaign, its primary target markets and the creative credits for the advertising campaign.


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