TITLE

SkyGo completes first phase of market research study

PUB. DATE
November 2000
SOURCE
RCR Wireless News;11/13/2000, Vol. 19 Issue 46, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on wireless interactive marketing company SkyGo Inc.'s completion of the first phase of its market research study in Boulder, Colorado.
ACCESSION #
3802138

 

Related Articles

  • SkyGo tests wireless marketing platform.  // RCR;09/04/2000, Vol. 19 Issue 36, p22 

    Focuses on the launch of a wireless marketing platform by SkyGo Inc. with a market research study in Boulder, Colorado.

  • SkyGo Pumps Up Ad Volume.  // Wireless Week;08/28/2000, Vol. 6 Issue 35, p29 

    Reports on the wireless advertising strategy of SkyGo Inc. after completing its first round of venture financing. Fund for the next growth stage; Investors in the company.

  • SkyGo finds users receptive to wireless advertising. Bruno, Antony // RCR Wireless News;1/1/2001, Vol. 20 Issue 1, p31 

    Reports on the findings released by SkyGo Inc. on wireless communication advertising.

  • SkyGo studies responses to wireless ads. Elkin, Tobi // Advertising Age;3/5/2001, Vol. 72 Issue 10, p26 

    The article reports on a study conducted by SkyGo revealing that 64 percent of consumers who participated in the study accepted advertisements on the wireless devices in the United States. Interest in acting on wireless offers after viewing them reached 15 percent. Trivia contests, promotions...

  • SkyGo announces wireless marketing platform.  // RCR;05/22/2000, Vol. 19 Issue 21, p28 

    Discloses SkyGo's plans for a wireless interactive marketing platform. Target markets for licensing; Platform features.

  • Protecting The Golden Egg. Smith, Brad // Wireless Week;01/29/2001, Vol. 7 Issue 5, p22 

    Focuses on issues on wireless advertising and privacy in the United States. Reasons wireless privacy will initiate more discussion in 2001; Analysts' prediction on wireless advertising; Findings of a study conducted by SkyGo Inc. on wireless advertising.

  • Wireless advertising minus the banner. Carroll, Kelly // Telephony;03/12/2001, Vol. 240 Issue 11, p28 

    Reports the criticism of wireless advertising in the United States as of March 2001. Results of an advertising study conducted by SkyGo; Views on the creation of royalty programs within the marketing program of a company.

  • Knocking On Wireless Doors. Smith, Brad // Wireless Week;07/31/2000, Vol. 6 Issue 31, p34 

    Reports on the plans of SkyGo Inc. to conduct a four-month trial study about consumers' reaction to wireless advertising. Areas where the Wireless Advertising Association wants to have guidelines; Themes and scope of the trial study; Reasons SkyGo chose to conduct its trial study in Boulder,...

  • I Want My...I Want My MTV. Mendez-Wilson, Deborah // Wireless Week;9/3/2001, Vol. 7 Issue 36, p26 

    Reports on the partnership between MTV and SkyGo Inc. to create a wireless advertising strategy for the MTV Music Video Awards. Target date of release; Significance of the partnership to the music television network; Details of the campaign.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics