Rendezvous ute battles Buick's stodgy image

Cantwell, Julie
November 2000
Automotive News;11/13/2000, Vol. 75 Issue 5903, p6
Trade Publication
Reports the pre-launch campaign of Rendezvous, the first sport utility vehicle by Buick in the United States. Average age of Buick purchasers; Decline in th US Buick sales as of the first ten months of 2000; Comparison of sticker prices between Rendezvous and its competitors.


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