Abide By the Rules of Engagement

Allman, Sam
April 2009
American Salesman;Apr2009, Vol. 54 Issue 4, p3
Trade Publication
The article focuses on rules of engagement (ROE) within the context of selling. ROE in selling usually deal with four issues, namely, when influence may be used, where it can be used, against whom influence should be used and how selling influence should be used to achieve a goal. It outlines rules of engagement which will help salespeople increase their rate and win a competition for customers. Among them are greeting customers with a smile and making customers feel that they are in control.


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