OEMs & the Web: Missing the market?

Piszczalski, Martin
March 1998
Automotive Manufacturing & Production;Mar1998, Vol. 110 Issue 3, p32
Trade Publication
Discusses the impact of the World Wide Web on the automotive business and the original equipment manufacturers (OEMs). Growth of Web-based auto shopping; Information categories that are not available on manufacturers' web sites; Recommendations for OEM web sites.


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