TITLE

Santa better watch out in new SonyStyle.com ad

AUTHOR(S)
Elkin, Tobi
PUB. DATE
November 2000
SOURCE
Advertising Age;11/20/2000, Vol. 71 Issue 48, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of a television and online advertising campaign by Sony Electronics' E-Solutions Co. in support of its SonyStyle.com electronic commerce portal. The television campaign was created by the New York-based agency, Y&R Advertising and was designed to attract customers with a dose of black humor. Media buying and planning are handled by Young & Rubicam's Digital Edge, while online advertising and marketing by the New York-based company, Orb.
ACCESSION #
3787882

 

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