TITLE

Getting The (Ad) Word Out

AUTHOR(S)
Smith, Brad
PUB. DATE
November 2000
SOURCE
Wireless Week;11/13/2000, Vol. 6 Issue 46, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the partnership between DoubleClick Inc., a provider of technology for Internet advertising delivery and OmniSky Inc., a wireless data service provider, to study advertising based on wireless communication systems. Objectives of the study; Efforts of DoubleClick to study wireless advertising; Role of the issue of privacy in the study of wireless advertising.
ACCESSION #
3787499

 

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