TITLE

A Brand Re-Booted

AUTHOR(S)
Coster, Helen
PUB. DATE
March 2009
SOURCE
Forbes Asia;3/30/2009, Vol. 5 Issue 5, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the reinvention of the Wellington knee-high rubber boots from Hunter & Co. It says that Michael Todd was appointed as the chief marketing officer of Hunter to rebrand the product into an attractive style after he offered an unsolicited advice to chief executive Peter Mullen since he saw model Kate Moss wearing the boots at the Glastonbury music festival. it adds that the company started making prominent Royal Warrant logo on the tags and packaging of Hunter boots.
ACCESSION #
37822821

 

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