- Can O2 turn itself into a jack of all trades? Gelenbe, Parmir // New Media Age;7/25/2002, p37
Considers the decision of O2 to enter into the mobile marketing business. Roles that O2 would like to play; One of the strategic advantages for O2; Likely implication of the company's move.
- O2 blames Oftel rule on mobile price cuts for 3G launch delay. // Electronics Weekly;1/29/2003, Issue 2084, p5
Reports on the decision of mobile network operator O2 to delay the commercial launch of third generation in Great Britain due to a regulation issued by the Office of Telecommunications reducing call termination charges. Percentage reduction in call termination charges; Impact of the reduction...
- O2 builds loyalty with Pay & Go rewards offer. // Precision Marketing;4/22/2005, Vol. 17 Issue 25, p3
Reports on the launch of a direct drive by mobile giant O2 to promote payback rewards to Pay and Go customers. Objective of the campaign; List of promotional marketing of O2; Business benefits of the campaign for the company.
- 02 introduces entertainment service The Lab. // Precision Marketing;10/22/2004, Vol. 17 Issue 1, p5
Reports on the introduction of "The Lab," a mobile service to keep customers entertained while on the move by O2 Ltd.
- O2 to launch flexible billing system for mobile content. Pearse, Justin // New Media Age;2/5/2004, p3
Reports on the plans of O[sub2] to launch External Charging API (ECA) billing system for mobile content in Great Britain in February 2004. Features of ECA; Rationale behind the plans; Significance of the service to mobile telecommunication providers.
- 02 leads mobile operator bids to bring advertising to portals. Pearse, Justin // New Media Age;4/6/2006, p1
This article reports on the efforts of O2 in becoming the first British mobile operator to launch advertising across its mobile portal, as of April 2006. The O2 Germany trial, conducted in partnership with Iconmobile on its AdServer product, saw brands including BMW and Adidas running banner on...
- 02 blamed for crippling voice shortcode launch. Pearse, Justin // New Media Age;8/26/2004, p1
This article reports that mobile operator O2 is being blamed for holding up a lucrative new mobile content market by being the only operator not to have launched voice-enabled shortcodes. The mobile content industry has lost patience with the operator, which has delayed for almost half a year...
- Operators challenge 3 with 2.5G mobile video. Pearse, Justin // New Media Age;4/17/2003, p1
Reports on the threat on the core market differentiator of 3 due to the launch of 2.5 generation video service networks by mobile operators in Great Britain as of April 2003. List of mobile operators which will launch such services; Comments of 3 spokesman Edward Brewster regarding the imminent...
- Irish watchdog forces top mobile players to open up. // Utility Week;2/6/2004, Vol. 21 Issue 6, p11
Reports on the decision of Irish telecommunication regulator ComReg to order mobile phone operators O[sub2] and Vodafone to open their networks to competitors in February 2004. Market share of the two companies; Reaction of lobby group Alto regarding the ruling.