Clarke, Emma
May 2007
People Management;5/31/2007, Vol. 13 Issue 11, p30
The article reports on an initiative launched by mobile phone operation O2 which gives staff on the front line the ability to drive some change and make themselves heard. The initiative is called "Real Directors," which is accompanied by a shadow board of customer-facing staff. The initiative is comprised of a board of 14 members that represent all segments of the company's customer-facing workforce.


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