Ulrich seeks credible activists

Crabb, Steve
May 2007
People Management;5/31/2007, Vol. 13 Issue 11, p14
The article discusses the idea of credible activists introduced by Dave Ulrich at the Hay Group conference in 2007. The idea originated from a major research on human resource (HR) competencies that Ulrich and his colleagues at the University of Michigan just finished. The new HR idea emphasizes the concept of leadership brand. The qualities of a good leader include strategy, energy, and integrity.


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