TITLE

Army on job target

PUB. DATE
April 2007
SOURCE
People Management;4/19/2007, Vol. 13 Issue 8, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the launch by the British army, led by Brigadier Andrew Jackson, of a new recruitment drive. The drive includes brand identity and recruitment website and covers both the regular and territorial army. It is based on a research programme examining young people's knowledge of the army and will highlight lesser-known job opportunities. It has been announced by the army that the new recruits' maximum age would rise from 26 to 33 amid concern over recruitment shortfalls.
ACCESSION #
37793681

 

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