TITLE

Using Social Media to Reach Young Readers

AUTHOR(S)
THOMPSON, JULIA LUSCHER
PUB. DATE
March 2009
SOURCE
Nieman Reports;Spring2009, Vol. 63 Issue 1, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article examines how the "Tallahassee Democrat" newspaper in Tallahassee Florida used Internet resources including online social networks and its own Web site to report and distribute its reporting on the murder of Rachel Hoffman, a 23-year old confidential informant for the local police. Using Web 2.0 social media such as Facebook and Twitter, the newspaper's reporters were able to locate and communicate with Hoffman's friends and family members about the case, generating information which local government and law enforcement agencies were unwilling to divulge. Traffic on the newspaper's Web site rose dramatically due to extreme interest in Hoffman's murder among the city's large population of college students and young adults.
ACCESSION #
37792613

 

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