The New Front Page: The Digital Revolution

March 2009
Nieman Reports;Spring2009, Vol. 63 Issue 1, p5
The article examines MinnPost.com, an online journalism Web site for the Minneapolis-Saint Paul, Minnesota market. The site, founded by former newspaper employees, operates as a nonprofit organization but does accept advertising, and in fact charges higher advertising rates than most Web sites. Problems seen as intrinsic to online journalism are described, including the need to operate on a small budget, and the fact Internet users have a strong preference for shorter stories than are required to present investigative journalism. The site's publisher, the author of this article, states it hopes to reach the break-even point financially by 2012.


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