Sealy, Serta tout health benefits in latest ads

Thomas, Larry
November 2000
Furniture/Today;11/13/2000, Vol. 25 Issue 10, p38
Trade Publication
Focuses on the marketing initiatives of Sealy and Serta tackling the subject of the health benefits of their bedding products in the United States. Aim to convince customers to buy the company's mattresses; Propriety of the efforts of Sealy and Serta; Details of the two firms' advertisements.


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