TITLE

Sealy, Serta tout health benefits in latest ads

AUTHOR(S)
Thomas, Larry
PUB. DATE
November 2000
SOURCE
Furniture/Today;11/13/2000, Vol. 25 Issue 10, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing initiatives of Sealy and Serta tackling the subject of the health benefits of their bedding products in the United States. Aim to convince customers to buy the company's mattresses; Propriety of the efforts of Sealy and Serta; Details of the two firms' advertisements.
ACCESSION #
3778151

 

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