TITLE

Pier 1 ads 'Get in touch with your senses.'

AUTHOR(S)
Engel, Clint
PUB. DATE
November 2000
SOURCE
Furniture/Today;11/13/2000, Vol. 25 Issue 10, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the long-term marketing campaign of home furnishing specialty retailer Pier 1 Imports in Fort Worth, Texas. Appearance of the advertisements in print, television spots and other media; Capitalization of the sensory appeal of the stores and the product by the company; Accounts of the campaign's development.
ACCESSION #
3777710

 

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