So You Want to Share Your Mailing List

Stuart, Anne
September 2000
Inc.;2000 Inc. Technology 3, Vol. 22 Issue 13, p22
Unveils the purpose of Newbury Comics Inc. in using the data about its customers. Revenue from the mailing list; Potential benefit of marketers from profiles on Web travelers that DoubleClick Inc. plans to create; Advice on how businesses can share information about their customers without getting into trouble with them.


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