The Latin American CRM Banks

Mandujano, Manuel
November 2000
Bank Technology News;Nov2000, Vol. 13 Issue 11, p51
Trade Publication
Examines the penetration of Customer Relationship Management (CRM) systems in several banks in Latin America. List of technologies included in the CRM strategy; Modification of traditional focus on product to a focus on individual customer need through CRM; Accounts of the study on the progress of CRM conducted by Peppers and Rogers Group in the region.


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