TITLE

The Latin American CRM Banks

AUTHOR(S)
Mandujano, Manuel
PUB. DATE
November 2000
SOURCE
Bank Technology News;Nov2000, Vol. 13 Issue 11, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the penetration of Customer Relationship Management (CRM) systems in several banks in Latin America. List of technologies included in the CRM strategy; Modification of traditional focus on product to a focus on individual customer need through CRM; Accounts of the study on the progress of CRM conducted by Peppers and Rogers Group in the region.
ACCESSION #
3774532

 

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