Ford's Euro Contender

Kimberley, William
November 2000
Automotive Manufacturing & Production;Nov2000, Vol. 112 Issue 11, p22
Trade Publication
Reports on the significance of the automobile Ford Mondeo to the revival of the brand identity of Ford in Europe. State of the business of Ford in Europe as of November 2000; Reorganization of the company's production facilities; Features of the automobile; Computer engineering tools adopted for the Mondeo.


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