Communicating the New NAIFA

Edwards, Jim
November 2000
Advisor Today;Nov2000, Vol. 95 Issue 11, p124
Trade Publication
Reports on the launching of a communications plan positioning the National Association of Insurance and Financial Advisors (NAIFA) as a major player in the financial services marketplace. Agreement of NAIFA with BSMG Worldwide; Plans of the NAIFA to distribute an e-mail newsletter before January 2001; Development of the association's Web site.


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