TITLE

State Farm Launches Asian Ad Campaign

AUTHOR(S)
Jones, Chuck
PUB. DATE
November 2000
SOURCE
Advisor Today;Nov2000, Vol. 95 Issue 11, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the launching of a print and broadcast advertising campaign for the insurance company State Farm which will target consumers in Asia who do not speak English. Purpose of the campaign; Competition faced by State Farm; Plans of State Farm to expand its foreign language campaign to other cities.
ACCESSION #
3768895

 

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