Sweet deals

Stuart, Anne
November 2000
Inc.;2000 Inc. Technology 4, Vol. 22 Issue 17, p98
Presents information on the electronic commerce strategies of Mrs. Beasley's, a bakery in Los Angeles, California. Background of the company; Company sales in 1999; Role of chief executive officer Ken Harris in the improvement of the electronic commerce Web site of Mrs. Beasley's. INSET: Mrs. B's Secret Recipes.


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