Digging for Gold

Grant, Elaine Appleton
November 2000
Inc.;2000 Inc. Technology 4, Vol. 22 Issue 17, p19
Discusses the lessons learned from establishing a company Web site. Importance of measuring a company's return on investment resulting from the Web site; Efficient use of banner advertising; Significance of customer services and customer loyalty; Personalization of a Web site; Characteristics of an innovative Web site.


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