TITLE

Globalstar Ads Tweak Cell Rivals' Dead Zones

AUTHOR(S)
Wasserman, Todd
PUB. DATE
October 2000
SOURCE
Brandweek;10/23/2000, Vol. 41 Issue 41, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign of the satellite telecommunications firm Globalstar. Focus of the television and print advertisements; Features of the phones; Budget for the campaign; Market share of the company.
ACCESSION #
3767450

 

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