Advertising coup at Silentnight

November 2000
Cabinet Maker;11/10/2000, Issue 5213, p29
Trade Publication
Reports that media buying specialist Feather Brooksbank has secured Silentnight Beds a sponsorship deal with 'Where the Heart Is,' on ITV.


Related Articles

  • Silentnight retains Feather Brooksbank.  // Marketing Week;11/2/2000, Vol. 23 Issue 40, p14 

    Reports that Silentnight Beds has appointed Feather Brooksbank to its media buying account. Value of the account; Reasons cited for choosing the media buying company over other contenders; Sponsorship activities of the company; Plans of launching a major television advertising campaign in...

  • Silentnight draws up media shortlist. Davidson, Darren // Campaign;3/24/2006, Issue 12, p2 

    The article reports that Silentnight Beds is kicking off a review of its Great Britain media planning and buying business, currently held by Feather Brooksbank. It is understood that Great Britain's largest bed manufacturer has drawn up a shortlist of three agencies. The move has been...

  • MediaCom Scotland retains national brief. Piasecka, Isabella // Media Week;11/27/2007, p7 

    The article reports on MediaCom Scotland's retention of the Scottish Executive account in November 2007. The Edinburgh-based agency has retained the media planning and buying account worth up to £60 million by edging out Feather Brooksbank. Also noted are the terms of the deal engaging...

  • Feather wins £3m Lloyds Pharmacy.  // Campaign;10/15/2010, Issue 41, p7 

    The article reports on the decision of Lloyds Pharmacy Ltd. to appoint Feather Brooksbank Ltd. to handle its 3 million pounds media planning and buying account across Great Britain.

  • The Week: Media Reviews - Zenith scoops Oxfam.  // Campaign;8/10/2007, Issue 32, p41 

    The article reports that Oxfam has handed its pounds 5 million media planning and buying account to ZenithOptimedia following a competitive pitch. The agency beat Feather Brooksbank, Profero, the7stars, Cheeze and the incumbent, All Response Media, to win the brief. It will now handle all online...

  • MEDIA REVIEWS.  // Campaign;12/7/2007, Issue 49, p7 

    The article offers news briefs related to media planning and buying services in Great Britain. Isklar, the Norwegian premium water brand, has picked Media Planning Group to handle its £2 million media planning and buying account. The California Travel and Tourism Commission has hired Feather...

  • Show some restraint for Leukaemia Research.  // Campaign;10/7/2005, Issue 41, p23 

    This article asserts that those people who are in search of an excuse to lay off the lard in the run up to Christmas need look no further than the charity initiative Refuse a Lunch at the Web site www.refusealunch.com. It is urging famously hungry advertising types to forgo their daily slap-up...

  • Vodka brief goes to Feather Brooksbank.  // Media Week;4/15/2008, Issue 1158, p10 

    The article reports that Feather Brooksbank has won the media account for Vladivar Vodka, which is owned by Whyte & Mackay. It notes that Feather Brooksbank will handle the media planning and buying for Vladivar Vodka as its owner looks to increase investment across several of its brands. Whyte...

  • DIGESTS.  // Marketing Week;3/25/2004, Vol. 27 Issue 13, p13 

    Presents news concerning the media planning and buying sector in Great Britain as of March 2004. Feather Brooksbank; Direct MediaCom; Starcom MediaVest Group.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics