TITLE

Partners by design

PUB. DATE
November 2000
SOURCE
Cabinet Maker;11/10/2000, Issue 5213, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the brand management successes of High Wycombe, London-based chair manufacturer, Ercol and London, England-based fabrics/furnishings company, Designers Guild. Need for constantly managing one's brand; Factors behind the two companies' success; Flexibility and adaptability of the companies' core brand values.
ACCESSION #
3763551

 

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