Partners by design

November 2000
Cabinet Maker;11/10/2000, Issue 5213, p18
Trade Publication
Focuses on the brand management successes of High Wycombe, London-based chair manufacturer, Ercol and London, England-based fabrics/furnishings company, Designers Guild. Need for constantly managing one's brand; Factors behind the two companies' success; Flexibility and adaptability of the companies' core brand values.


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