TITLE

Trust, Transparency And Technology

AUTHOR(S)
Bieck, Christian
PUB. DATE
April 2009
SOURCE
Best's Review;Apr2009, Vol. 109 Issue 12, p100
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article cites a study by the International Business Machines Corp. Institute for Business Value on consumer attitudes, values and behavior regarding insurance in the U.S. The study found that consumers prefer personal interaction due to a different level of confidence and consumers seek for transparency, clarity and honesty. The five distinct types of consumers are also discussed.
ACCESSION #
37614172

 

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