TITLE

THE PURSUIT OF EXCELLENCE IN PROCESS THINKING AND CUSTOMER RELATIONSHIP MANAGEMENT

AUTHOR(S)
Dickson, Peter R.; Lassar, Walfried M.; Hunter, Gary; Chakravorti, Samit
PUB. DATE
March 2009
SOURCE
Journal of Personal Selling & Sales Management;Spring2009, Vol. 29 Issue 2, p111
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
It is deduced from evolutionary economics theory that the first priority in sales and customer relationship management improvement is to identify, recruit, and train process thinking excellence. A method of measuring process thinking excellence is presented. We also propose a method and metric that the excellent process thinkers in sales management can use in pursuing customer relationship management best practice excellence.
ACCESSION #
37611753

 

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