School Bond Politics
- On telephone surveys, I keep them busy. Bartek, Mary M. // Christian Science Monitor;1/12/2001, Vol. 93 Issue 34, p22
Presents the experience of the author in participating in telephone surveys.
- Virginia Beach, Va. // American City & County;Dec94, Vol. 109 Issue 13, p23
Reports on the results of Virginia Beach, Virginia's 1994 telephone citizen survey.
- Prevalence and impact of chronic joint symptoms--seven states, 1996. // MMWR: Morbidity & Mortality Weekly Report;5/8/1998, Vol. 47 Issue 17, p345
Presents information on a the Behavioral Risk Factor Surveillance System (BRFSS) report which focused on the prevalence and impact of chronic joint symptoms on a number of states in 1996. Detailed information on arthritis; Number of persons who were affected by rhematic conditions; Definition...
- Obtaining purchase probability data via telephone surveys: A preliminary test of two techniques. Brennan, Mike; Hini, Dean // Marketing Bulletin;May94, Vol. 5, p64
Examines the effectiveness of telephone surveys in obtaining purchase probability data. Limitations of telephone surveys; Comparison between telephone surveys and the Juster scale in predicting purchase rates; Mean absolute individual errors.
- The Perceived Informativeness of National and Retail Advertising. King, Karen Whitehall; Reid, Leonard N.; Tinkham, Spencer F.; Pokrywczynski, James // Current Issues & Research in Advertising;1987, Vol. 10 Issue 1, p173
A telephone survey was conducted to assess the relative value of six mass media types as sources of advertising information. National and retail advertising within each medium were rated separately. Results suggest that perceived informativeness varies as a function of the national-retail...
- Subliminal Stimulation: What Does the Public Think About It? Synodinos, Nicolaos E. // Current Issues & Research in Advertising;1988, Vol. 11 Issue 1, p157
The beliefs and attitudes towards "subliminal" stimulation of 500 adult residents of the City & County of Honolulu were ascertained via a random digit dialing telephone survey. Familiarity with the term "subliminal advertising" was not related to gender but related to education, ethnicity,...
- Comparison of three inducement techniques to improve compliance in a health survey conducted by... Hornik, Jacob; Zaig, Tamar // Public Health Reports;Sep/Oct90, Vol. 105 Issue 5, p524
Compares three inducement techniques to improve compliance in a health survey conducted by telephone. Description of techniques including foot-in-the-door procedure; Low-ball technique; Effectiveness of the combined technique; Termination rate; Quality of response.
- The next best thing to being there. Langer, Judith; Miller, Susan M. // Marketing Tools;Oct95, Vol. 2 Issue 7, p66
Offers advice on conducting telephone interviews in marketing research. Benefits of telephone interviews; Comparison with in-person interviews; Steps in conducting the interview; Ways of using telephone interviews.
- Household Hazardous Waste in Massachusetts. Stanek III, Edward J.; Tuthill, Robert W.; Willis, Cleve; Moore, Gary S. // Archives of Environmental Health;Mar/Apr87, Vol. 42 Issue 2
Presents a random digit dial telephone survey concerning household hazardous waste disposal in Massachusetts. Ways to eliminate automotive oil; Amount of household oil disposed annually in the state; Percentage of hazardous waste generated from households.