The "Value Meal' Bundle

Walker, Christie
March 2009
LabTalk;Mar/Apr2009, Vol. 37 Issue 6C, p16
Trade Publication
The author discusses offering eye wear bundles. Optical laboratories offer bundling of products as a sure way to make second pair sales possible. One way is to make a "menu" with bundled products, with each bundle price lesser than the sum of the individual products. Other laboratories offer "good, better, best" packages. Every has to come with anti-reflective (AR) coating.


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