TITLE

The "Value Meal' Bundle

AUTHOR(S)
Walker, Christie
PUB. DATE
March 2009
SOURCE
LabTalk;Mar/Apr2009, Vol. 37 Issue 6C, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses offering eye wear bundles. Optical laboratories offer bundling of products as a sure way to make second pair sales possible. One way is to make a "menu" with bundled products, with each bundle price lesser than the sum of the individual products. Other laboratories offer "good, better, best" packages. Every has to come with anti-reflective (AR) coating.
ACCESSION #
37586786

 

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