iTunes Pricing: Too Little, Too Late?

Lee, Michael
April 2009
Red Herring;4/7/2009, p1
Trade Publication
The article reports that Apple launched its iTunes Plus, a digital rights management (DRM)-free music with a three-tier pricing structure. iTunes Plus removes the limit of five activations that was imposed in Apple's DRM. However, Harry Wang, director of health and mobile product research at Parks Associates, argues that tiered pricing cannot permanently address and stop the declining sales in the music industry. Michael Wanchic, vice president of Digital Media for Digonex, adds that such pricing structure could generate more full-album sales rather than singles sales.


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