TITLE

Odeon revamps online ticket booking service

AUTHOR(S)
Rosier, Ben
PUB. DATE
October 2000
SOURCE
Marketing (00253650);10/26/2000, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Odeon Cinemas to return to online booking as part of a major overhaul of its main Web site in Great Britain. Appointment of Web house Lateral to handle strategy and front-end development of a Web site; Reason for the suspension of the cinema chain's original booking facility.
ACCESSION #
3756180

 

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