'Open source' vendors push advantage

Karpinski, Rich
March 2009
B to B;3/9/2009, Vol. 94 Issue 3, p1
The article presents information on marketing strategy of open source software companies. It refers to International Business Machines Corp. (IBM) and Sun Microsystems Inc. who decided to make open source a major part of their software strategies. The companies are creating applications that cost less than mainstream alternatives. It is reported that low-key, community-based marketing is common among open source vendors. Under its cost-saving efforts, Red Hat Inc. built a microsite, launched webinars, created sales enablement content and solidified its communications strategy across the company.


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