TITLE

Consumers must prefer brand, not just know it, says Kathwari

AUTHOR(S)
Slaughter, Powell
PUB. DATE
November 2000
SOURCE
Furniture/Today;11/06/2000, Vol. 25 Issue 9, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on brand recognition of Ethan Allen Inc. Maintenance of successful growth; Foundation for brand preference; Elements of the business that will affect whether it is the preferred brand.
ACCESSION #
3751983

 

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