TITLE

It's Cold Out There: Bundle Up!

AUTHOR(S)
McCall, Margo
PUB. DATE
November 2000
SOURCE
Wireless Week;11/06/2000, Vol. 6 Issue 45, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of bundling in the wireless telecommunications industry to provide one-stop shopping for all services. Information on the business strategies of AT&T and WorldCom; Details on SBC Communications' bundled services; Factor that led to the creation of the concept of bundling.
ACCESSION #
3751457

 

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