Let's get competitive

March 2009
Broadcast Engineering;Mar2009, Vol. 51 Issue 3, pS14
Trade Publication
The article offers ways that need to be taken by local television (TV) stations to tap into new advertising and get more competitive. It suggests that local TV stations should start to position to tap into national advertising buys. It also recommends that broadcast groups should also need to invest in acquiring audience metrics that will allow them to compete when advertisers are evaluating national buys.


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