Let's get competitive

March 2009
Broadcast Engineering;Mar2009, Vol. 51 Issue 3, pS14
Trade Publication
The article offers ways that need to be taken by local television (TV) stations to tap into new advertising and get more competitive. It suggests that local TV stations should start to position to tap into national advertising buys. It also recommends that broadcast groups should also need to invest in acquiring audience metrics that will allow them to compete when advertisers are evaluating national buys.


Related Articles

  • Tucson, Ariz. Wang, Karissa S. // Electronic Media;07/03/2000, Vol. 19 Issue 27, p12 

    Reports on the performance of television advertising market in Tucson, Arizona during the first half of 2000. Increase in national sales; Television revenues in 1999; Automotive advertising that accounted for a percentage of the business of KGUN-TV; How the market's growth stems from the city's...

  • Cashing in on some frozen assets up north. Wang, Karissa S. // Electronic Media;4/1/2002, Vol. 21 Issue 13, p12 

    Focuses on the success of KTUU-TV in acquiring several advertising projects in Anchorage, Alaska. Reference to local events advertising; Sports sponsorships; Plans to produce more special reports.

  • Channel 5 hits a grand slam. Tucker, Brian // Crain's Cleveland Business;10/30/95, Vol. 16 Issue 44, p10 

    Opinion. Comments on the `Give Me Five' commercial of WEWS-TV, channel 5, in Cleveland, Ohio. People involved in the commercial; Effect of the commercial on viewers; Fundraising campaign for a bicentennial float for the Tournament of Roses parade.

  • Columbia, S.C. Wang, Karissa S. // Electronic Media;01/22/2001, Vol. 20 Issue 4, p80 

    Reports on advertising sales of television stations in Columbia, South Carolina. Performance of auto, retail and telecommunication advertising category; Focus on news by traditional network affiliates.

  • ITV1 performing worst under new Barb panel. Lee, Jeremy // Campaign (UK);1/18/2002, Issue 2, p2 

    Reports the decline in the commercial television ratings of ITV1 in Great Britain. Concerns on the rapid price inflation of television advertising airtime; Changes in television deals; Decrease in adult audience share.

  • Tampa/St. Petersburg/Sarasota. Wang, Karissa S. // Electronic Media;05/15/2000, Vol. 19 Issue 20, p14 

    Focuses on the television advertising market in Tampa, Florida, as of May 15, 2000. Growth of the market; Television stations' expansion of their advertising sales staff.

  • Outback Jen gives local sponsors a 'Survivor'. Wang, Karissa S. // Electronic Media;05/07/2001, Vol. 20 Issue 19, p2 

    Reports on the 'Survivor' television program-related advertisements aired by Medford, Oregon-based television station KTVL, an affiliate of television network CBS. Creation of fictitious character Outback Jen; Product placement during the airing of the commercials that look like news reports;...

  • Flint-Saginaw-Bay City, Mich. Wang, Karissa S. // Electronic Media;10/16/2000, Vol. 19 Issue 42, p10 

    Focuses on the television advertising market in Flint, Saginaw and Bay City, Michigan. Impact of the presidential election on local advertising; Revenues of television stations from advertising.

  • Teuton TV ad revs up 8%. Foreman, Liza // Daily Variety;08/23/2000, Vol. 268 Issue 57, p19 

    Reports on an increase in gross television advertising revenues in Germany in the first half of 2000. Figures from AC Nielsen; Revenues of the RTL network; Growth rates recorded by RTL2, UP and Kabel; Performance of Kirch Group channels ProSieben and Sat.1.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics