TITLE

Innovation, Corporate Strategy, and Cultural Context: What Is the Mission for International Business Communication?

AUTHOR(S)

Ulijn, Jan; O'Hair, Dan; Weggeman, Mathieu; Ledlow, Gerald; Hall, H. Thomas

PUB. DATE

July 2000

SOURCE

Journal of Business Communication;Jul2000, Vol. 37 Issue 3, p293

SOURCE TYPE

Academic Journal

DOC. TYPE

Article

ABSTRACT

A global economy requires business organizations to cultivate their international holdings by respecting the national differences of their host countries and coordinating efforts for rapid innovation. In this essay we first review relevant literature in the areas of communication and innovation and explore how efforts toward innovative practices are directly related to globalism and business strategy. We then focus on issues associated with national culture, corporate culture, and professional culture that are relevant to strategies for researching business communication in global contexts. Finally, we suggest directions for future work.

ACCESSION #

3737547

Tags: INTERNATIONAL business enterprises -- Social aspects;  CROSS-cultural differences;  HOST countries (Business);  BUSINESS communication -- Social aspects;  INNOVATION management;  STRATEGIC enterprise management;  COMMUNICATION & culture;  CORPORATE culture;  GLOBALIZATION -- Social aspects;  CORPORATIONS -- Public relations;  KNOWLEDGE transfer (Communication)

 

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