Serena Williams In Deal With HSN

Tell, Caroline
March 2009
WWD: Women's Wear Daily;3/24/2009, Vol. 197 Issue 62, p3
Trade Publication
The article reports that tennis player Serena Williams is partnering with HSN Inc. for a collection of accessories and clothing called Signature Statement, starting from April 30, 2009. Williams says that she always wanted to make a statement, both on and off the court, and that it was her dream to share gorgeous gifts of fashion and luxury with the world. She informs that off the court, her passion is fashion. The collection will retail from $29.95 to $100 and includes jewelry and handbags.


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