The transparent DSRs

February 2009
Restaurant Business;Feb2009, Vol. 108 Issue 2, pFSB12
Trade Publication
The article focuses on the role of distributor sales representatives (DSR) in the U.S. food service industry, according to Yancey's sales manager Paul Desena. Desena says operators and distributors should strive to build lasting, trusting relationships based on sharing knowledge and transparency. He says DSR search for solutions that are truly in the best interest of their customers. DSRs also advise customers on the proper first-in, first-out rotation system.


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