TITLE

What's in a name?

PUB. DATE
April 2009
SOURCE
Credit Management;Apr2009, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the announcement by Fair Isaac Corp. that it has adopted the brand FICO as its corporate identity in Great Britain. Chief marketing officer Laurent Pacalin explained that the FICO brand is the empowerment, innovation and value that they have earned over time. He added that the company will retain its legal name, Fair Isaac Corp.
ACCESSION #
37356677

 

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