TITLE

Thailand in bid to draw tourists back

AUTHOR(S)
Robertson, Edward
PUB. DATE
March 2009
SOURCE
Travel Weekly (UK);3/13/2009, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the decision of Tourism Authority Thailand's (TAT) to launch a marketing campaign in September, 2009 highlighting its travel destination's value. Hayes and Jarvis regional contracts and products manager Far East Andrea Loddo said TAT's new marketing campaign would fit well with the operator, which has seen double-digit growth in passenger numbers to the destination and which is one of the operator's top three sellers.
ACCESSION #
37343748

 

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