'Trading down' to be trend for 2009

Taylor, Ian
March 2009
Travel Weekly (UK);3/13/2009, p2
Trade Publication
The article presents the analysis of Mintel International Group Ltd. on the prospects of the travel industry in 2009. Mintel suggests that there will be increased demand for cheaper destinations, out-of-season breaks, camping, hostels and all-inclusive trips. Mintel notes holidays remained a priority for consumers in 2008 despite deepening economic gloom. However, an online survey of 2,000 users in July 2008 suggested a majority plan to cut holiday spending.


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