Peeling the "Pink Banana."

Knipp, Michael A.
March 2009
Outlook Weekly;3/25/2009, Vol. 13 Issue 38, p15
The article focuses on the marketing firm Pink Banana Media, founded by Matt Skallerud in the U.S. The company specializes in helping companies utilize the Internet in order to build brand loyalty among customers, particularly those in the lesbian, gay, bisexual and transgender (LGBT) community. It teaches clients how to interact with the LGBT community. Pink Banana Media remained competitive in terms of positioning companies for success online by creating websites, working with the firms to sell products and targeting the LGBT market.


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