'Free' opportunities for retailers in blogs, tweets and links

March 2009
Home Accents Today;Mar2009, Vol. 24 Issue 3, p16
The article presents update on the free marketing opportunities brought by blogs, Twitter, and Internet links for retailers in the home accessories and decorations industry. For Guildmaster Chief Executive Officer Steve Crowder, two-way and group communication with retailers, employees and industry associations were made possible through Guildmaster on Tour Facebook, LinkedIn and Twitter posting. According to social media strategist Leslie Carothers, Facebook and LinkedIn serve as facilitators of social interaction and customer building.


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