TITLE

'Free' opportunities for retailers in blogs, tweets and links

AUTHOR(S)
DICKENSON, SUSAN
PUB. DATE
March 2009
SOURCE
Home Accents Today;Mar2009, Vol. 24 Issue 3, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents update on the free marketing opportunities brought by blogs, Twitter, and Internet links for retailers in the home accessories and decorations industry. For Guildmaster Chief Executive Officer Steve Crowder, two-way and group communication with retailers, employees and industry associations were made possible through Guildmaster on Tour Facebook, LinkedIn and Twitter posting. According to social media strategist Leslie Carothers, Facebook and LinkedIn serve as facilitators of social interaction and customer building.
ACCESSION #
37333258

 

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