TITLE

Equitel thinks 'simple' for prepaid

AUTHOR(S)
Meyer, Dan
PUB. DATE
September 2000
SOURCE
RCR Wireless News;9/25/2000, Vol. 19 Issue 39, p92
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the marketing strategy of Equitel Inc. for prepaid wireless services and phones in North Carolina. Details of the phone-in-a-box concept for marketing handsets; List of cellular carriers collaborating with the company; Use of Internet-based management information system in the service.
ACCESSION #
3733137

 

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